Usborne Nick (EN) — Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy краткое содержание

Net Words: Creating High-Impact Online Copy - описание и краткое содержание, автор Usborne Nick (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

A guide to creating copy that connects with customers and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.