Coe John (EN) — Fundamentals of Business-to-Business Sales & Marketing

Fundamentals of Business-to-Business Sales & Marketing краткое содержание

Fundamentals of Business-to-Business Sales & Marketing - описание и краткое содержание, автор Coe John (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.