Haines Steven (EN) — Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands краткое содержание

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands - описание и краткое содержание, автор Haines Steven (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.