Copley Paul (EN) — Marketing Communications Management

Тут можно читать онлайн книгу Copley Paul (EN) - Marketing Communications Management - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Marketing Communications Management
Язык книги: Английский
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Marketing Communications Management краткое содержание

Marketing Communications Management - описание и краткое содержание, автор Copley Paul (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.* Especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach * Comprehensive global coverage of the topic* Wide range of examples, case studies and vignettes to bring the theory to life

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