Golden-Romero Pat (EN) — Hotel Convention Sales, Services, and Operations

Hotel Convention Sales, Services, and Operations краткое содержание

Hotel Convention Sales, Services, and Operations - описание и краткое содержание, автор Golden-Romero Pat (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.* Focuses on marketing and sales of convention planning* Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided