Sheng Peng (EN) — Exchange Behavior in Selling and Sales Management

Тут можно читать онлайн книгу Sheng Peng (EN) - Exchange Behavior in Selling and Sales Management - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Exchange Behavior in Selling and Sales Management
Язык книги: Английский
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Exchange Behavior in Selling and Sales Management краткое содержание

Exchange Behavior in Selling and Sales Management - описание и краткое содержание, автор Sheng Peng (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:* A revolutionary framework to describe the dynamics of consumer and organizational buying processes* A scientific, analytical approach to the personal elements in selling * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.- Develops a revolutionary framework to describe consumer and organizational buying processes, derived from author's earlier work in a nationally-sanctioned textbook in China - Approaches data modeling in a sales context - Includes insight the personal interactions between buyer and seller, both the implicit and explicit

Exchange Behavior in Selling and Sales Management - читать онлайн бесплатно полную версию (весь текст целиком)

Exchange Behavior in Selling and Sales Management - читать книгу онлайн бесплатно, автор Sheng Peng (EN)

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