Percy Larry (EN) — Strategic Integrated Marketing Communications

Тут можно читать онлайн книгу Percy Larry (EN) - Strategic Integrated Marketing Communications - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Strategic Integrated Marketing Communications
Язык книги: Английский
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Strategic Integrated Marketing Communications краткое содержание

Strategic Integrated Marketing Communications - описание и краткое содержание, автор Percy Larry (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on-* Effective brands having the right positioning and brand attitude* The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently* That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation* An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies* Once an emerging discipline IMC now lies at the heart of successful Marketing Strategy* Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this

Strategic Integrated Marketing Communications - читать онлайн бесплатно полную версию (весь текст целиком)

Strategic Integrated Marketing Communications - читать книгу онлайн бесплатно, автор Percy Larry (EN)

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