Hopwood Maria (EN) — Sport Public Relations and Communication

Тут можно читать онлайн книгу Hopwood Maria (EN) - Sport Public Relations and Communication - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Sport Public Relations and Communication
Язык книги: Английский
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Sport Public Relations and Communication краткое содержание

Sport Public Relations and Communication - описание и краткое содержание, автор Hopwood Maria (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Discussion is customized to apply directly to sports management, thoroughly exploring the nuances of the field Case studies are used throughout the book to illustrate the practical application of theory Discussion questions help to formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice Examples used draw from the authors' extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field Features and benefits grid

Sport Public Relations and Communication - читать онлайн бесплатно полную версию (весь текст целиком)

Sport Public Relations and Communication - читать книгу онлайн бесплатно, автор Hopwood Maria (EN)

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