Kolb Bonita (EN) — Marketing Research for Non-profit, Community and Creative Organizations

Тут можно читать онлайн книгу Kolb Bonita (EN) - Marketing Research for Non-profit, Community and Creative Organizations - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Marketing Research for Non-profit, Community and Creative Organizations
Язык книги: Английский
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Marketing Research for Non-profit, Community and Creative Organizations краткое содержание

Marketing Research for Non-profit, Community and Creative Organizations - описание и краткое содержание, автор Kolb Bonita (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.* A unique book focusing on research methods for the nonprofit community* Shows how to conduct a range of methods to improve performance* Takes the reader through a step by step process

Marketing Research for Non-profit, Community and Creative Organizations - читать онлайн бесплатно полную версию (весь текст целиком)

Marketing Research for Non-profit, Community and Creative Organizations - читать книгу онлайн бесплатно, автор Kolb Bonita (EN)

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