Lashley Conrad (EN) — Hospitality Retail Management

Тут можно читать онлайн книгу Lashley Conrad (EN) - Hospitality Retail Management - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Hospitality Retail Management
Язык книги: Английский
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Hospitality Retail Management краткое содержание

Hospitality Retail Management - описание и краткое содержание, автор Lashley Conrad (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations.Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit.'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.Forms the basis of a complete course in unit management developmentProvides an overview of the range of skills needed for effective unit managementIncludes extensive examples of best practice from world-wide companies and a substantial integrated case study

Hospitality Retail Management - читать онлайн бесплатно полную версию (весь текст целиком)

Hospitality Retail Management - читать книгу онлайн бесплатно, автор Lashley Conrad (EN)

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