Puczko Laszlo (EN) — Health and Wellness Tourism

Тут можно читать онлайн книгу Puczko Laszlo (EN) - Health and Wellness Tourism - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Health and Wellness Tourism
Язык книги: Английский
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Health and Wellness Tourism краткое содержание

Health and Wellness Tourism - описание и краткое содержание, автор Puczko Laszlo (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.* An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry.* International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand.* Discussion of the motivations and profiles of the wellness tourist and how to targetdifferent segments and manage demand.

Health and Wellness Tourism - читать онлайн бесплатно полную версию (весь текст целиком)

Health and Wellness Tourism - читать книгу онлайн бесплатно, автор Puczko Laszlo (EN)

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