Maclaran Pauline (EN) — Contemporary Issues in Marketing and Consumer Behaviour

Тут можно читать онлайн книгу Maclaran Pauline (EN) - Contemporary Issues in Marketing and Consumer Behaviour - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Contemporary Issues in Marketing and Consumer Behaviour
Язык книги: Английский
Прочитал книгу? Поставь оценку!
0 0

Contemporary Issues in Marketing and Consumer Behaviour краткое содержание

Contemporary Issues in Marketing and Consumer Behaviour - описание и краткое содержание, автор Maclaran Pauline (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.* Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date * Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!* Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text

Contemporary Issues in Marketing and Consumer Behaviour - читать онлайн бесплатно полную версию (весь текст целиком)

Contemporary Issues in Marketing and Consumer Behaviour - читать книгу онлайн бесплатно, автор Maclaran Pauline (EN)

Поделиться книгой

Оставить отзыв