Wilson Chauncey (EN) — Brainstorming and Beyond

Тут можно читать онлайн книгу Wilson Chauncey (EN) - Brainstorming and Beyond - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Brainstorming and Beyond
Язык книги: Английский
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Brainstorming and Beyond краткое содержание

Brainstorming and Beyond - описание и краткое содержание, автор Wilson Chauncey (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation supportExplores efficient processes for analyzing the value of ideasExamines ways to generate visual as well as textual ideas

Brainstorming and Beyond - читать онлайн бесплатно полную версию (весь текст целиком)

Brainstorming and Beyond - читать книгу онлайн бесплатно, автор Wilson Chauncey (EN)

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