Hemann Chuck (EN) — Digital Marketing Analytics

Тут можно читать онлайн книгу Hemann Chuck (EN) - Digital Marketing Analytics - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Digital Marketing Analytics
Язык книги: Английский
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Digital Marketing Analytics краткое содержание

Digital Marketing Analytics - описание и краткое содержание, автор Hemann Chuck (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Distill 100%Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! *; Prioritizebecause you can't measure, listen to, and analyze everything *; Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors *; Measure real social media ROI: sales, leads, and customer satisfaction *; Track the performance of all paid, earned, and owned social media channels *; Leverage ';listening data' way beyond PR and marketing: for strategic planning, product development, and HR *; Start optimizing web and social content in real time *; Implement advanced tools, processes, and algorithms for accurately measuring influence *; Integrate paid and social data to drive more value from both *; Make the most of surveys, focus groups, and offline research synergies *; Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

Digital Marketing Analytics - читать онлайн бесплатно полную версию (весь текст целиком)

Digital Marketing Analytics - читать книгу онлайн бесплатно, автор Hemann Chuck (EN)

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