Turner Jamie (EN) — How to Use Location-Based Marketing to Grow Your Sales and Revenue

How to Use Location-Based Marketing to Grow Your Sales and Revenue краткое содержание

How to Use Location-Based Marketing to Grow Your Sales and Revenue - описание и краткое содержание, автор Turner Jamie (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. Youll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics identifies high-value opportunities to utilize them and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. Youll discover best practices based on Turners own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."