Miller Michael (EN) — Web Words That Work

Web Words That Work краткое содержание

Web Words That Work - описание и краткое содержание, автор Miller Michael (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You know it's important. Your image is at stake. Maybe a lot ofmoney, too. But you're not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide youeven if you've never done it before! Think you can't write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to grab hold of people in secondsbecause that's all the time you've got! *; The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner *; Keep it short, keep it simple! *; Think like your readers, fire them up, and get them to act! *; Write text that search engines and humans will both love *; Be absolutely clear! Squeeze all the confusion out of your content *; Make sure you know just enough grammar and punctuation *; Combine text and visuals to make them both work better *; Choose the right delivery formats *; Integrate your copy into an existing web page design *; Work well with web designers and developers Detailed, expert guidance for writing: *; Web pages *; Online articles *; Blog posts *; Social media updates *; Web ads *; Email promos & newsletters *; Online press releases *; Online help & FAQs *; Smartphone & tablet content *; Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google(R) AdWords and AdSense; Using Google(R) Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.