Bourne Dr Lynda (EN) — Stakeholder Relationship Management

Тут можно читать онлайн книгу Bourne Dr Lynda (EN) - Stakeholder Relationship Management - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Stakeholder Relationship Management
Язык книги: Английский
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Stakeholder Relationship Management краткое содержание

Stakeholder Relationship Management - описание и краткое содержание, автор Bourne Dr Lynda (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations.Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives.The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.

Stakeholder Relationship Management - читать онлайн бесплатно полную версию (весь текст целиком)

Stakeholder Relationship Management - читать книгу онлайн бесплатно, автор Bourne Dr Lynda (EN)

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