Philips Roger A. (EN) — Guide To Software Export: A Handbook For International Software Sales

Тут можно читать онлайн книгу Philips Roger A. (EN) - Guide To Software Export: A Handbook For International Software Sales - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Guide To Software Export: A Handbook For International Software Sales
Язык книги: Английский
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Guide To Software Export: A Handbook For International Software Sales краткое содержание

Guide To Software Export: A Handbook For International Software Sales - описание и краткое содержание, автор Philips Roger A. (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:negotiating partnershipselectronic marketingevaluating the competitioncultural assumptions and biasesadapting software for use in Asian marketsinformation sources on the Internetdistribution channel strategiesIf you're not satisfied with your company's international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book's easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.

Guide To Software Export: A Handbook For International Software Sales - читать онлайн бесплатно полную версию (весь текст целиком)

Guide To Software Export: A Handbook For International Software Sales - читать книгу онлайн бесплатно, автор Philips Roger A. (EN)

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