Victoire de Margerie (EN) — Strategy and technology – towards technology based sustainab

Strategy and technology – towards technology based sustainab краткое содержание

Strategy and technology – towards technology based sustainab - описание и краткое содержание, автор Victoire de Margerie (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.