Mellor Robert (EN) — Entrepreneurship for Everyone

Тут можно читать онлайн книгу Mellor Robert (EN) - Entrepreneurship for Everyone - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

Entrepreneurship for Everyone
Язык книги: Английский
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Entrepreneurship for Everyone краткое содержание

Entrepreneurship for Everyone - описание и краткое содержание, автор Mellor Robert (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of WarwickNot everyone who wants to study entrepreneurship has a theoretical background in business.Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economicsIf you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Entrepreneurship for Everyone - читать онлайн бесплатно полную версию (весь текст целиком)

Entrepreneurship for Everyone - читать книгу онлайн бесплатно, автор Mellor Robert (EN)

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