Middleton Simon (EN) — What You Need to Know About Marketing

Тут можно читать онлайн книгу Middleton Simon (EN) - What You Need to Know About Marketing - бесплатно полную версию (целиком). Жанр книги: Иностранная литература. Вы можете прочесть полную версию (весь текст) онлайн без регистрации и смс на сайте Lib-King.Ru (Либ-Кинг) или прочитать краткое содержание, аннотацию (предисловие), описание и ознакомиться с отзывами (комментариями) о произведении.

What You Need to Know About Marketing
Язык книги: Английский
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What You Need to Know About Marketing краткое содержание

What You Need to Know About Marketing - описание и краткое содержание, автор Middleton Simon (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

What You Need to Know About Marketing - читать онлайн бесплатно полную версию (весь текст целиком)

What You Need to Know About Marketing - читать книгу онлайн бесплатно, автор Middleton Simon (EN)

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