Morris Michael J (EN) — Practical Guide to Entrepreneurship

Practical Guide to Entrepreneurship краткое содержание

Practical Guide to Entrepreneurship - описание и краткое содержание, автор Morris Michael J (EN), читать бесплатно онлайн на сайте электронной библиотеки Lib-King.Ru.

A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.